How to Make the Indie Beer Badge Work for You – with Neil Walker (SIBA)

What really makes a beer independent, and why should drinkers care? 🍺In this episode, I’m joined by Neil Walker, Head of Marketing at SIBA, to explore how breweries can use the Indie Beer badge to stand out, win trust, and grow their audience.We cover:– “Craft” vs “independent”: what drinkers actually think– Why 30% of 18–24s already care about indie status– How to use the Indie Beer badge to boost visibility– What the latest research says about consumer expectations– Practical ways to join the campaign and amplify your message👉 If you run an independent brewery and want to grow your reach, this episode is packed with tools and insights you can use right now.