How to Make the Most of Your Google Ad Spend with Andy Janaitis

If building a business on your own terms includes selling your products via your brand’s own website, and you want to drive traffic to your site, this is the episode for you!  Today, Sarah is joined by Andy Janaitis, the founder and chief strategist of PPC Pitbulls, to discuss the digital marketing space, and how to determine if Google Ads is the right fit for your business. Andy has over 10 years of agency experience in the digital space, across several industries and now focuses on creating custom digital marketing strategies and driving measurable results for his craft food, beverage and clothing brand clients - for whom they now manages over $1M in annual ad spend   For anyone that is new to the digital marketing space, Andy is helping us understand: Everything Google Ads and optimization tools can do The three things you should have in place before you are ready to use Google Ads The important role your margins and shipping costs play in determining if Google Ads are the right fit for your business  The return on investment that you can expect  And so much more Andy and PPC Pitbulls are also offering our listeners a free download of their Digital Marketing Maturity Model. And don’t forget about our DIY Profit Assessment Course. This is THE tool that we offer to help you understand your margins and how to move forward in your business profitably. Connect with Andy Janaitis: Website: PPC PitbullsLinkedIn: PPC Pitbulls         LinkedIn: Andy Janaitis Youtube: PPC Pitbulls Got a question or an idea for the show?  Email us at: [email protected] Follow along on Instagram: @sarah.delevan.consulting Join us in the Profitable Food Business Community  Tune in to learn more, and visit sarahdelevan.com or the to learn about our new + updated services.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com