How to Make Your 2025 Marketing Plan - Part 2 (Crafting Your Message)

Send us Fan MailDon’t write a single ad until you’ve done this.In Part 2 of our 2025 Marketing Plan series, Brandon and Caleb reveal the messaging framework that drives clear, confident campaigns—and eliminates waste.Before you talk to a web designer, media rep, or agency, you need answers to four critical questions about your customer’s needs, pains, hopes, and fears. This episode shows you how to uncover them, align them with your values, and turn them into messaging that sells.You’ll learn:How to create an ideal customer profile that actually helpsWhy most ads fail to connect—and how to avoid itThe #1 reason businesses waste money on marketingHow to build customer-aligned, values-driven messaging that lastsThis episode is your playbook for building messages that resonate, attract, and convert.Subscribe and let’s write something worth reading.Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a