How to Make Your Books Discoverable by AI, with Orna Ross and Rob Prime

Artificial intelligence is changing how readers discover books, and few people have a broader view of that shift than Rob Prime. An indie author, founder of Publishing.co.uk, co-owner of LoveReading, and head of an Amazon marketing agency, Prime joins Orna Ross on the Self-Publishing with ALLi podcast to explain how AI-powered search is reshaping book discoverability. They discuss Amazon's evolving search tools, AI-friendly metadata, author websites, direct sales, and the practical steps authors can take to make their books easier for both readers and AI to find. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Rob Prime is an author, entrepreneur, and book marketing specialist. He is the founder of Publishing.co.uk, which helps authors improve book formatting and AI discoverability, and co-owner of LoveReading, the book recommendation platform that supports schools through book purchases. He also runs Mr Prime, an Amazon marketing agency that works with publishers and brands. Drawing on his experience as both an indie author and a publishing professional, Prime advises authors on Amazon marketing, metadata, AI search, and direct-to-reader strategies. His book, Google, Panic, Repeat, is a memoir about overcoming health anxiety.