How to Make Your Brand Impossible to Ignore with Ben Kruger

In a crowded market, standing out isn't just about having a better product. It's about building trust, owning your narrative, and making every move count.In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio sit down with Ben Kruger, CMO of Event Tickets Center, to talk about what it actually takes to market a brand in a competitive space. From his time advising hundreds of eCommerce brands at Google to running growth on the operator side, Ben gets into how ETC builds customer trust, why most partnerships fail to move the needle, and what proactive storytelling looks like before the noise starts. He also breaks down his Washington Post op-ed challenging assumptions about ticket resale pricing and what it taught him about shaping your own narrative.If you're building a brand in a space where everyone looks the same, this episode is the playbook.This episode is sponsored by Event Tickets Center. Use code CYP10 for 10% off any ticket order over $150 at eventticketscenter.com.🎧 Listen to the full episode on Spotify, Apple Podcasts, or YouTube.