How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy with Mark Rofe - EP 236

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic. He shares how he comes up with his ideas and how to use SEO and PR to launch a successful brand. Join us to learn how to get coverage during the holidays using Digital PR and social engagement, plus the challenges of launching an ecommerce Christmas tree shop, and how to do digital PR yourself, successfully!