How to Make Your Linkedin Brand Personal - Teacher: Liam Darmody

Hi, useful content creators. Believe it or not, this is the third time I'm recording this because the other two times the same problem happened. What is the problem? Do you ask? It's that I recorded the entire podcast that you're going to listen to with the wrong microphone. Audio does not sound very good. In fact, it sounds kind of bad. I tried to enhance it. I tried to improve it using the scripts, uh, studio sound tool, and that made it sound a little bit better, but overall it's not up to the make useful content quality. So I just wanted to warn you ahead of time. The good news is, is that it's only my mic, my guest mic. Liam was perfect. His audio sounds great. And so when he speaks, you'll be able to get clear audio and get good value out of what he is saying. I just wanted to warn you ahead of time, because I know there will be questions about why does this sound like this? It doesn't usually sound like this. So enjoy the episode. Uh, besides that, and next time I'll be sure to check the mic before I record. We all make mistakes,  Hello and welcome to Useful Content. And today we have a brand new teacher in our Useful Content classroom, Liam Darmody. Hi, Liam. Hello. Hello. Hello. Thank you for having me here. I appreciate it. It's great to see you Juma. Yeah, um, yeah, it's great to see you. And, um, especially in the context of Liam's brand start and the new things that you've been doing. I know we know each other from way back in the days on LinkedIn and particularly Clubhouse. So it's really great to have you on. I don't know why it took so long to get you here. Um, so you could, you could share with the people what you do and how you help your clients make useful content. Yeah, absolutely. So, um, my, uh, company Liam's brand stand, I started it in August, 2023. And, um, really it it's a consultancy that helps coaches, founders, and executives build personal brands that attract clients. Talent and opportunity. Um, and I started this because for the last four years, I've been posting very intentionally on LinkedIn, uh, just about things that I was passionate about and, um, so many fantastic opportunities fell in my lap. Seemingly. Just from the activity that I had on the platform and the relationships that I built there. And so, um, you know, I just decided I wanted to try and teach other people how to leverage the platform the way that I have been able to leverage it for, you know, personal and professional benefit. Um, and it's been great so far. I'm really having a lot of fun. Yeah, I can see that you're having a lot of fun. I think I know you. So much more from your content that actually from us having personal conversations, because you tend to, to share a good bit, you know, and that's part of your philosophy, you know, that's part of your philosophy of building a personal brand. So could you, for the people, cause we're going to talk about personal branding and we're going to talk about social selling, but just to start off, could you describe your personal brand for the people? Yeah. I mean, I think for, from my perspective, my personal brand is somebody who is innovative. Uh, I've spent 20 years in, in technology startups and, um, I've always been in operational roles. So I know how to get things done. I know how to think strategically about business and going to market. Um, but I also am very passionate about. The actual process of creating content and relate relating to other human beings. Um, and so I have this unique blend of operational and creative that when combined into one works out really well and helps me build a business and help other people build businesses that are relatable and, um, to sort of get over their imposter syndrome or their fear o...