How To Make Your Optometric Practice Stand Out - E148

What this episode covers

How To Make Your Optometric Practice Stand Out - E148 Highlights from this episode: Run Down: Discover Your Super Power: 3 Steps to Stand Out! (00:40) Office Talk: Manager progression & measuring what matters (21:28) In this week's episode we are talking about the importance of not being a commodity. The key to differentiating yourself from other practices is found in specializing. When you pick a specialty and become an expert, you are no longer competing for the same patients as the practice down the road. You have a specific avatar that you cater to and do your best work with. Listen in to get the 3 steps on how to create this in your practice. (00:40) In Office Talk this week we are starting to see the fruits of our manager training. They are beginning to take things over and it feels amazing! We are also implementing a scorecard to help encourage and motivate our staff members. You've heard it before and I'll say it again: measure what matters. If you (or your staff) don't know where you are sitting on important KPIs, there's no way you're going to improve. (21:28) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at ⁠⁠⁠⁠⁠⁠⁠www.theultimateod.com⁠⁠⁠⁠⁠⁠⁠, on social media (click here for -> ⁠⁠YouTube⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠) OR, just shoot me an email at [email protected] and I’d be happy to chat!

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