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EPISODE · Jul 7, 2025 · 5 MIN

How to Make Your Prospects Buy

from The Marketing Phoenix Podcast · host RPC Strategies LLC

What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates.What You’ll Learn:How to structure your CRM to improve sales focus and lead trackingPractical ways to warm up existing clients for more businessA structured cold prospecting outreach cadence that worksHow to build a Strategic Account Plan that gets attentionThe role of cross-functional collaboration in revenue growthTune in and turn preparation into profit.Keywords: Growth strategies, lead tracking, lead management and CRM Episode Resources:How to Use an SAP to Turn the Sales Process into a Buying Process6 Ways to Leverage the Power of Process and Workflows in SalesSales EnablementB2B Product MarketingConnect with The Marketing Phoenix PodcastSubscribe on Your Favorite Podcast PlatformConnect on LinkedInRPC Strategies' Website***DOWNLOAD FREE RESOURCES***The Proven Sales Email Codex The AI Security QuestionnaireOur Tailored Growth Services

Episode metadata supplied by the publisher feed · Published Jul 7, 2025

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What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals. Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales pro...

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