How to Make Your Short-Term Rentals Sustainable and Profitable with Vanessa de Souza Lage

In this episode, I sit down with Vanessa de Souza Lage, the CEO of Sustonica, the world's first sustainability recognition program for short-term rentals. Vanessa reveals how she embarked on her remarkable career in the vacation rental industry and what ignited her entrepreneurial spirit to create Sustonica.Here's what you'll learn: How to make your short-term rental property more sustainable with easy-to-tackle actions Why every Airbnb and short-term rental host needs to focus on sustainability The future of regulations surrounding sustainability in the rental industry How to create eco-friendly properties that attract guests and boost your bookings Listen in now!Timestamps for the key highlights in the episode [02:47] Know our guest Vanessa and where she is located[03:22] How she got started in the vacation rental industry [05:21] What inspired Vanessa to be an entrepreneur?[09:02] What Sustonica does and its mission[10:21] Why having a sustainable STR property is important for guests nowadays[13:00] Are guests willing to pay more for a short-term rental with a sustainability focus?[16:00] Types of activities she incorporates into her properties to assist guests in transforming their own lives when they return home[18:24] The sustainability chart[19:31] The future of regulations surrounding sustainability[23:06] Tactics for creating sustainable properties[24:55] The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/[33:02] The lightning round[38:22] How to get in touch with Vanessa de Souza LageWebsite: https://www.sustonica.com/Golden Nuggets Households are responsible for 20% of CO₂ emissions. One of the most effective ways to reduce this amount is by transitioning to renewable energy sources.  Focusing on sustainability is crucial for every host due to its substantial cost reduction.      Remember to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/ Let’s Connect!Follow Vanessa de Souza Lage on; Website: https://www.sustonica.com/ Instagram: https://www.instagram.com/sustonica/ LinkedIn: https://www.linkedin.com/company/sustonica/ Linktr.ee: https://linktr.ee/sustonica/ YouTube: https://www.youtube.com/@Sustonica  Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs