How to Manage your Brand like the Pros - Lessons from Noelle Nicolai, Corporate Brand Strategist for Global Luxury Brands - 009

I know that seems like a bit of SEO stuffing in that title but WOW -- this is a fabulous episode. Noelle, who I happened to know before she shot up the creative corporate ladder, does a big reveal on what it is like to manage a global luxury brand -- actually 5 different brands -- and what the strategy room likes, beautiful cityscapes and all. You will learn about: the 2 things that make a GOOD brand  some examples of who is not getting this right -- and why  some great examples of authentic and engaging creative brands and why they are able to connect with their audience how you do the "marketing of marketing" to communicate brand vision to your team members hat brand architecture is and how make your own a complete walk-through of a innovation strategy session with one of the leading creative agencies in the country PLUS -- Noelle shares her biggest peeves from bloggers/influencers who reach out want to collaborate for travel campaigns and how to setup a successful relationship with a big luxury brand...  For the full show notes, including a FREE worksheet that summarizes this episode and the strategy Noelle recommends -- visit here.