How To Map Customer Intent Across Channels
from Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing Hosted by Fexingo
Most marketers map channels, not intent. In this episode, Lucas and Luna dissect how modern customers fragment their journeys across social, search, and in-store touchpoints without ever clicking a single ad link. We explore the specific case of a mid-sized apparel brand that stopped tracking clicks and started tracking identity resolution across devices. You will learn why attribution models are failing in a cookieless world and how to build a multi-channel strategy that respects the silence between interactions. This is not about last-click wins; it is about understanding the full loop of consideration, conversion, and retention. #CustomerJourney #MultiChannelMarketing #AttributionModel #IdentityResolution #CookielessTracking #DigitalStrategy #BehavioralData #RetailAnalytics #BrandLoyalty #ConversionOptimization #ConsumerInsights #MarketingTechnology #FexingoBusiness #BusinessPodcast #MarketingTips #GrowthStrategy #DataDriven #Omnichannel Keep every episode free: buymeacoffee.com/fexingo
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