EPISODE · May 7, 2026 · 22 MIN
How to map the simplest version of your business ecosystem
from The Quietly Disruptive Business · host Becky Benfield-Humberstone
This episode is a little different. It's less of a listen and more of a roll-up-your-sleeves, pen-in-hand, guided workshop where I walk you through your customer journey step by step to uncover the business ecosystem underneath it and the elements that make it all work.I've created a free workbook to go alongside this episode, and together we work through six stages — from how people find you right through to what happens after the work ends — to reveal the skeleton of your business, how every piece connects, where the gaps are, and what's earning its place versus what's just adding complexity.In this episode, you'll work through:The one online and one offline source that brings people to you — and why limiting yourself to one of each reveals more than listing everythingWhat actually welcomes someone into your world once they've found you — and whether there's a next step waiting for them or a gapThe trust-building piece that keeps people in your world while they're still decidingThe specific moment and mechanism where someone says yesThe one offer that would completely solve your ideal client's problem — not partially, not as a stepping stone, but completelyAnd the most neglected stage of all: what happens after the work ends and how you keep that relationship aliveThe big takeaway: When you see all six pieces laid out in front of you, you realise how little you actually need to make your business work, and that is an incredibly powerful thing to see.📥 Download the free workbook and work through it alongside the episode here: https://www.beckybenfieldhumberstone.com/ecosystemUntil next time, stay quietly disruptive.###Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.Link: https://www.beckybenfieldhumberstone.com/signthepactRead my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).Link: https://www.beckybenfieldhumberstone.com
What this episode covers
This episode is a little different. It's less of a listen and more of a roll-up-your-sleeves, pen-in-hand, guided workshop where I walk you through your customer journey step by step to uncover the business ecosystem underneath it and the elements that make it all work. I've created a free workbook to go alongside this episode, and together we work through six stages — from how people find you right through to what happens after the work ends — to reveal the skeleton of your business, how eve...
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How to map the simplest version of your business ecosystem
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