How to Market an Online University - An Interview with David Hunt

Do I have a treat for all my non-traditional adult learners and those who want them on their campuses, especially the ones who try to get their online programs on the right track! In today's episode of the Education Marketing Leader podcast, you'll hear from a guy who talks to talk because he first walked the walk. Meet David Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University.David has over 15 years of experience in higher-ed marketing and brings knowledge and insights to our discussion. But what I enjoyed the most about our conversation was that David's advice came from a place of empathy. David is a fellow non-traditional adult learner graduate. His journey into higher-ed marketing began at a small private university in Wisconsin, where he served as a graphic designer while completing his bachelor's degree.His career path took him through various roles at Virginia Tech, Wake Forest School of Business, and Miami University before he landed at Old Dominion University. We explored the philosophy and strategy behind Old Dominion's online education programs. David highlighted the university's long-standing commitment to distance learning, emphasizing the importance of targeting the right audience with effective marketing strategies. He emphasized the role of content marketing in promoting online university programs. David advocated for balancing hard facts with emotional appeals in content to resonate with students. Addressing skepticism about online education, David suggested focusing on the benefits rather than justifying the modality.To hear more about David Hunt's fascinating insights into marketing an online program and attracting non-traditional students to your campus, tune in to this latest episode of the Education Marketing Leader podcast. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌#EducationMarketing #HigherEducation #AdultLearning #Storytelling