"How To Market And Advertise" Expert Advice For Entrepreneurs w/Joshua Lee

First and foremost, understand your XYZ statement. This helps with everything. I help X, which is your ideal client to do Y, this is the service they do so they can have or, they can achieve Z the outcome. If someone actually goes through and understands who they help, what they actually do as a service, and what the outcome is. I help x to achieve y so they can have z. This will help you across all different aspects because it allows someone to understand. It's kind of like your elevator pitch but in a short precise way. Now I can build out targeting based on who I help. I know when I'm creating content. And I know who I am talking to.