How to market branded ingredients with integrity

ToddCast Vol. XXVII: From Tonalin CLA to 5-Loxin, Aker krill to MenaQ7 vitamin K2, Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad as they discuss: How to navigate a market with brands pirating ingredients and stifling innovation on one end and those that care about quality and evidence on the other.How to communicate all aspects of quality, from sustainable sourcing and clinically validated ingredients to lab test results. What the surge in immune products post-COVID looks like for consumers looking to support general wellness.