How to Market Complex AI Products Without Losing Your Audience

Drop us a message!Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts.In this episode, James Story, Content Marketing Manager at Ten10 Group, shares how to market complex topics like agentic AI, intelligent automation, and enterprise tech without overwhelming your audience. We explore how to judge the right level of technical depth so content actually drives understanding, trust, and action.James breaks down how to maintain a consistent B2B content narrative across SEO, LinkedIn, webinars, and sales enablement, and why coherence matters more than channel tactics when moving from awareness to lead generation. We also discuss what really drives successful B2B LinkedIn growth, beyond posting frequency or chasing trends.Plus, we’re also speaking to Lizzie Linford, Paid Media Manager at Giraffe Social, to get her thoughts on why empathy-led content performs better long-term, and how marketers can intentionally build audience understanding into content planning and strategy from day one.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social’s Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!