How to Market Craft Beer & Build Community with Jared Chacon of True Vine Brewing

I'm very excited to share this conversation I had with Jared Chacon, director of marketing for True Vine Brewing. True Vine has an incredible story of growth as the first craft brewery in Tyler, Texas and has recently celebrated their 5th year in business at their larger location. Jared joined the team as a volunteer and has taken on additional responsibility as the business has grown to become the popular hub for excellent beer and local events as it has today. In this episode we talk about how the team at True Vine thinks through beer naming, the importance of events, how they engage new communities of people, the True Vine brand voice, the new location coming downtown soon and much more! Follow True Vine Brewing: @truevinebrewingFollow Jared: @jchacon1Follow Aaron: @aarondunnworksLike the Facebook page: www.facebook.com/strongcomshowSubscribe to the YouTube:  https://www.youtube.com/channel/UCKNWG8WbQELe3sSr8aKiwIw/featured  Get on the email list at strongcom.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.poweracronym.com