How to market fast food at a time like this

How do you market a brand like Jack in the Box? This week’s episode of the Restaurant Business podcast A Deeper Dive features Ryan Ostrom, the chief marketing officer for the San Diego-based burger chain.  This is a complicated environment in the restaurant industry and we wanted Ostrom on the podcast to talk about how to market a brand in an environment like this. Ostrom and I talk about the complexities of this market, and about balancing the need for price-based promotions and customers’ desire for better fast food. We talk about the difficulties of marketing these days, given the presence of mobile orders and loyalty as well as traditional media.  We also talk about the chain’s strategy for new markets and its ability to make fun of its competitors.  And because it’s Jack in the Box we talk a lot about, you guessed it, tacos. We’re talking marketing on A Deeper Dive so please check it out.