How to Market Improv to Non-Improv Audiences

How do you get people who’ve never seen improv before to come to a show? In this episode of the Liverpool Comedy ImprovCast, Iain Luke Jones chats with Dave Hodgson about the tricky art of marketing improv to non-improvisers. From finding the right language to avoiding insider jargon, to making improv feel exciting, accessible, and impossible to miss, we dive into what really works (and what definitely doesn’t!). Expect honest anecdotes, practical tips, and a few laughs along the way as we explore how to turn curious newcomers into lifelong fans of live improv comedy.