How to Market Marketing with Wendy Wiesman - Ep 009

What this episode covers

Should Marketing lead customer centricity or should it come from leadership?On today’s show, I’m talking to Wendy Wiesman, Sr Director, of Brand and Engagement Marketing for Blue Cross Blue Shield of Minnesota. We discuss tips on how to best work with your internal Marketing department and how to build internal empathy for your customer.I've been excited to have Wendy on the show since it's inception so I hope you enjoy the conversation as much as I did.Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

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Frequently Asked Questions

How long is this episode of Schmidt List - Business Insights?

This episode is 41 minutes long.

When was this Schmidt List - Business Insights episode published?

This episode was published on November 7, 2017.

What is this episode about?

Should Marketing lead customer centricity or should it come from leadership?On today’s show, I’m talking to Wendy Wiesman, Sr Director, of Brand and Engagement Marketing for Blue Cross Blue Shield of Minnesota. We discuss tips on how to best work...

Can I download this Schmidt List - Business Insights episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.