How to Market Mobile Games in 2021 with Kieran O’Leary, VP Marketing at Rovio

from Deconstructor of Fun · host Deconstructor of Fun

ATT will handicap ad platforms’ abilities to target specific users throwing a wrench in the growth strategies of most top mobile game publishers. The three key changes will be: Resurrection of Product Marketing  The Role of an IP in performance marketing  The Broadening of Media Mix In this episode I'm joined by Kieran O'Leary, VP of Marketing at Rovio, to discuss mobile games marketing in 2021. We focus on the topics above and discuss what's the best way for the game and marketing team to work together.

Episode metadata supplied by the publisher feed · Published Mar 1, 2021

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How to Market Mobile Games in 2021 with Kieran O’Leary, VP Marketing at Rovio

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