How to market the NBL better with entrepreneur Pete Williams

Last week NBA Superstar Andrew Bogut tweeted about an article witten by Melbourne based entrepreneur, author, and marketer Pete Williams two years ago that detailed the short comings of the NBL's marketing strategies. The twitter-verse exploded with comments about the article and debate opened on what exactly should the NBL be doing in terms of marketing it's product?

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This episode is 43 minutes long.

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This episode was published on August 11, 2012.

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