How to market to brick & Mortar with Chase Tolleson | Lead IN Ep. 33

In this episode of the Lead IN Podcast, host Austin Linney connects with Chase Tolleson, an experienced entrepreneur who shares insights on the unique challenges and strategies involved in marketing a brick-and-mortar gym. With a wealth of knowledge from his years in the fitness industry, Chase sheds light on what makes effective marketing in traditional business more nuanced and challenging. Episode Highlights: - Austin and Chase kick off the episode with a lively discussion about the various types of fitness centers, from high-end gyms like Lifetime Fitness to budget-friendly options such as Planet Fitness, exploring the distinct marketing strategies employed by each. - Chase emphasizes the importance of understanding customer motivations, pointing out the challenge of using transformation photos in advertising due to restrictive policies. - He highlights how successful gyms like Lifetime convey family-friendly amenities and community offerings while recognizing Planet Fitness's appeal to less dedicated gym-goers through its non-judgmental atmosphere. - An important point of discussion is that gym owners often overlook the customer experience and fail to walk through their business as a customer. - Chase shares his transformation from a fitness-focused mindset to one that encompasses a broader understanding of market needs, stressing the significance of serving the customer’s needs over merely pursuing personal passion. - The conversation shifts to the strategic placement of businesses, as Chase suggests aligning synergistically with complementary businesses such as placing smoothie and acai bowl shops next to gyms for guaranteed foot traffic. - The episode delves into the necessity of connecting with customers at their level, promoting accessibility, and addressing their immediate desires to make fitness appealing. - Chase also shares a powerful takeaway about the importance of staying grounded and connected to the audience, emphasizing that successful marketers must remember their roots and the initial struggles of their audience as they grow. Thank you for listening, and don't forget to subscribe for more inspiring episodes like this one. To know more about our host Austin Linney, visit www.austinlinney.com Stream on: - Spotify: https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC - Apple: https://podcasts.apple.com/us/podcast/lead-in-podcast/id1728419723 - Amazon: https://music.amazon.co.uk/podcasts/2f377cd8-9be2-4217-a2df-a409628586b6/leadin-podcast - Pocketcast: https://pca.st/3bc4dqjl