How to market to physicians in 2024 (the game has changed)

Back in the day, you could rock up to a physician offices with coffee, cakes and a smile and win referrals. The problem is, this is now being seen as more of a hinderance, than helpful. The question is, what should you do to win and develop relationships with local physicians? In this episode, I share exactly what's working right now, how one of our Inner Circle members ran a campaign with a 25% response-rate (it generated meetings with 1 in every 4 physicians) and I explain why physicians refer to Costco. There's a lot to unpack.