How to Market to the Oldest Adult Daughter in Senior Living: Dani Talks with Matt Paxton, Part 1

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton. In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults. Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.