How to Market with Too Many Unknowns

💡 Alexa Schritzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing demand generation with brand-building while rethinking traditional playbooks. She also emphasizes bold, data-driven approaches to market creation and continuous learning. 💡"Be bold and try new things, especially when facing unknowns. Use uncertainty as your license to take risks. Make a bet, throw your anchor, do something unusual, and see what happens. With more data than ever, it’s a great time to experiment and meet customers in new ways. It might not work, but that's part of the fun. ” - Alexa SchirtzingerAlexa’s insights emphasize the importance of challenging assumptions, blending brand-building with demand generation, and fostering community-driven education. By looking beyond traditional playbooks, marketers can drive innovation, empower emerging personas, and adapt to evolving industry dynamics for sustainable growth.Follow Alexa Schirtzinger on LinkedInFollow host Steve MacDonald on LinkedIn