How to Market Your Business Authentically: Navigating Personal Brand and Identity with Kendall Egan | EP 14

Today I sat down with Kendall Egan co-founder of Boxx, a startup that creates pre-fab work from home pods.  She has spent most of her career working in various aspects of marketing, including many startups, and owning her own marketing consulting agency.  We got into the vast field of marketing and talked about what areas are important for small businesses and startups.  This episode is like a mini masterclass in marketing.  Kendall is an expert in her field and shared a lot of her knowledge with us.  I will be taking some of the lessons learned back to my own business with a deeper understanding of what marketing is and can be.   ✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way📍 Timestamps:00:00 – Kendall’s Background: Education, Early Career, and Transition to Startups05:24 – Comparing Corporate vs. Startup Culture10:23 – Marketing Roles Explained: Sales Support, Brand Building, and Digital Strategy14:15 – Is Social Media Necessary for Every Business?19:15 – Identifying Target Markets and Brand Identity for Small Businesses21:20 – Copywriting: Art, Data, and Iteration in Messaging24:44 – Refreshing Branding & The Role of AI and ChatGPT in Marketing32:35 – Startup Skills vs. Corporate Specialization33:18 – How Kendall Joined Box and the Early Days of the Startup38:09 – Testing Models, Pricing, and Customer Segments at Box41:55 – Balancing Data and Gut Feeling in Business Decisions45:33 – How to Connect with Kendall and Box46:16 – Episode Wrap-Up and Closing Remarks 💡Key TakeawaysIn this episode you'll learn:How to work in a startup and wear many hatsHow to create effective marketing strategies How to know your target audience How to reach your audience with authentic marketing How to use digital marketing How to lean into data to make decisions How to balance gut instincts with market researchHow to build a company identity with brand foundations   🚀 Start Here If You’re New1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 452. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 483. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39 👥How To ConnectWorkingtowardsourpurpose.comWatch on YouTubeSubstackInstagramLinkedInWTOP MerchFeedback Form WTOP.comConnect with Kendall Egan:Boxx websiteFollow Kendall on LinkedInFollow Boxx on IGKendall's email: [email protected]