PodParley PodParley
PodParley
How to Market Your Business in a Competitive Market episode artwork

EPISODE · Oct 25, 2023 · 8 MIN

How to Market Your Business in a Competitive Market

from Marketing School - Digital Marketing and Online Marketing Tips · host Eric Siu and Neil Patel

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Your Business in a Competitive Market (00:41) Marketing is a race to the bottom. (01:36) Giving away something for free is cheaper than buying traffic (02:08) Example of giving away free payroll software to sell health insurance. (03:11) Free software will be the future of marketing. (04:33) Attention is harder to buy, and marketing channels get oversaturated. (05:16) Product-led growth and blue ocean strategy for competitive marketing. (06:04) Find a small TAM, give away something for free, and sell on something bigger. (07:05) Collaborate and partner up to market in a competitive market. (07:30) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic The Law of Shitty Clickthroughs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What this episode covers

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Your Business in a Competitive Market (00:41) Marketing is a race to the bottom. (01:36) Giving away something for free is cheaper than buying traffic (02:08) Example of giving away free payroll software to sell health insurance. (03:11) Free software will be the future of marketing. (04:33) Attention is harder to buy, and marketing channels get oversaturated. (05:16) Product-led growth and blue ocean strategy for competitive marketing. (06:04) Find a small TAM, give away something for free, and sell on something bigger. (07:05) Collaborate and partner up to market in a competitive market. (07:30) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic The Law of Shitty Clickthroughs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

NOW PLAYING

How to Market Your Business in a Competitive Market

0:00 8:43

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently Asked Questions

How long is this episode of Marketing School - Digital Marketing and Online Marketing Tips?

This episode is 8 minutes long.

When was this Marketing School - Digital Marketing and Online Marketing Tips episode published?

This episode was published on October 25, 2023.

What is this episode about?

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving...

Can I download this Marketing School - Digital Marketing and Online Marketing Tips episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!