How to Market Yourself (without Being a Celebrity) - Shawn Swyx Wang

We talked about: Shawn’s background and his book Marketing ourselves Components of personal marketing Personal brand for an average developer Picking a domain: what to write about? Being too niche Finding a good niche Learning in public Borrowed platforms vs own platform Starting on social media: Picking what they put down Career transitioning: mutual exchange of value Personal marketing for getting a new job Getting hired through the back door Finding content ideas Marketing yourself in public — summary Open-source knowledge Internal marketing: promoting ourselves at work Signature initiative Public speaking Wrapping up Discount for the coding career book 75% of the engineering ladder criteria are not technical Links: Shawn's personal page: https://www.swyx.io/ Twitter: https://twitter.com/swyx Book of the week page: https://datatalks.club/books/20210510-the-coding-career-handbook.html (with a discount for DTC members!) Join DataTalks.Club: https://datatalks.club/slack.html Our events: https://datatalks.club/events.html