How to Market "Zero Trust" Without Making CISOs Cringe

All links and images for this episode can be found on CISO Series Just the words "zero trust" often causes security professionals to shiver. In general, CISOs are on board with the concepts of "zero trust," we just think they're uncomfortable with how it's being used for branding and marketing efforts. This week's episode is hosted by me, David Spark (@dspark), producer of CISO Series and Mike Johnson. Our guest is David Cross (@mrdbcross), SVP/CISO for Oracle SaaS Cloud. Thanks to our podcast sponsor, Protegrity Protegrity empowers intelligence-driven organizations to use data to drive innovation with secure analytics and artificial intelligence, without fear of violating compliance or jeopardizing privacy. To make this vision a reality, we protect sensitive data anywhere and everywhere to create secure data agility that aligns with the speed of modern business. In this episode: Should certifications be a requirement on your job listings? Are the SIEMs failing or do the users not know how to configure them? Or is it both? Why do security professionals treat the term "zero trust" so negatively? How should vendors approach zero trust and how should the C-suite understand it?