How to Master LinkedIn for Business Development – In Just 7 Minutes with Brynne Tillman

 Learn the common connection mistakes small business owners do and how to avoid them Know what social selling is all about, and how being a subject matter expert of your industry helps grow your business Discover effective strategies to leverage online platforms such as LinkedIn to attract, teach and engage targeted markets Resources/Links: Brynne Tillman created a presentation for you:View it Here: https://ptdrv.linkedin.com/fxs6f75 Summary Brynne Tillman, known as the LinkedIn Whisperer is the CEO of Social Sales Link and author of The LinkedIn Sales Playbook. In this episode, Brynne shares how she guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage online platforms to attract, teach and engage targeted markets. Check out these episode highlights: 01:28 – Brynne's ideal client: Anyone who is selling to B2B and that their prospects are hanging out on LinkedIn. 01:42– Problem she helps solve: Anyone who's responsible for bringing in new business, struggle with the very top of the pipeline. They really have a hard time scheduling that very first sales conversation. And either they're coming across too pitchy or they're afraid to make phone calls or reach out. And they freeze, "if I could just be in front of more people, I would kill it". And so that's what we do. 02:40 – Typical symptoms that clients do before reaching out to Brynne: The bottom line is that you're not in front of enough targeted buyers in a high credibility way. In a way that they're excited to take your call and really interested in learning from you. 03:56 – Common mistakes people make when trying to solve that problem: It's connect and pitch, or connect and ignore, or not connect at all 04:45 – Brynne's Valuable Free Action(VFA):" Identify who your targeted buyers are by company, by title, by industry, and looking, searching for them using LinkedIn's magic, second-degree filter. That allows us to see who in our network is connected to us through a shared person or shared connection." 06:54 – Brynne's Valuable Free Resource(VFR): Calendly, you can have people schedule calls with you. 07:57 – Q: "What do I do about, 'if I'm not a blogger with content?'" A: Learn how to curate content. Content in your industry that your buyers would be interested in, read through it and add your own two cents and just engage on other people's stuff. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, beaming out to you from Little Castaways Beach in Queensland, Australia. Joined today by Brynne Tillman. Brynne, a very warm Australian good day. Welcome to the show. Where are you hanging out? Brynne Tillman 0:24 I am hanging out in the suburbs of Philadelphia, USA. Tom Poland0:28 Philly. Fantastic. Thank you for that, Geographical references are locked in. For those of you who don't know Brynne, she's the LinkedIn Whisperer, and LinkedIn is an absolute freakin goldmine. So, this is going to be a highly valuable seven-minute interview. She's also CEO of the Social Sales Link and author of The LinkedIn Sales Playbook. So, Brynn actually wrote the book on LinkedIn, literally,