How to master social media with Tom Sainsbury

On this episode of Ask Me Anything, Paula is joined by multi-talented creative and 'Snapchat Dude' Tom Sainsbury. The two discuss the panini-sized elephant in the room - why exactly did Tom choose to impersonate Paula for all those years? - as well as discussing his upbringing, heading to the United States and practising Buddhism. They then focus on social media and what you can do to rake in the followers. See omnystudio.com/listener for privacy information.