'How to maximise your Sales Process' with Ashraf Mohamed

Welcome to the Scale with Strive Podcast, the place where you come to listen to some of the worlds most influential leaders of the SaaS industry. I am your host, Adam Richardson  and on today’s podcast, I’m really pleased to introduce Ashraf Mohamed, VP of Europe for Obsidian Security.  After completing a degree in aero-nautical engineering, Ash moved into the world of SaaS Sales and has had a hugely successful career spanning 18 years, working for companies such as Fuze, Confluent and Lacework.  He has significant experience in building out GTM teams from scratch into global leaders following the MEDDIC playbook Some of the key takeaways from today:💡 How he gets customer buy in by drawing on his technical ability 💡 How he operates as a Sales Leader and his top tips for success 💡 His experience of working for prolific sales leaders and being hired by the likes of John McMahon  We hope you enjoy listening, as much as we enjoyed recording! Let's Dive In! Connect with Ashraf ⁠⁠here⁠⁠Connect with Adam ⁠⁠here⁠⁠ Learn more about Strive ⁠⁠here⁠⁠