How to Maximize Your Event ROI with Lindsay O’Donnell

Trade shows are an important part of building a good food business, but just being there isn’t going to create a return on your investment. Making the most out of your tradeshow experience takes more than just being there. Today on the podcast, Sarah is  joined by Lindsay O’Donnell - she is the owner and founder of Piquant Marketing. A digital marketing agency of visionaries, creatives, and marketers who grow food brands ready to change the world. Whether it be social media, content creation, online ads, branding, and design, or influencer marketing, Piquant believes in building communities and evangelists around natural health CPG. Lindsay recently partnered with Planted Expo, Canada’s largest plant-based event with hundreds of local and international food brands.  Today Lindsay is sharing: 4 Key Ways to Gain Value from Trade Shows - not related to sales!   Best practices for preparing your team for a tradeshow How to make the most of your financial investment.  Connect with Lindsay: Website Instagram  LinkedIn Making The Most Of Trade Shows Training: https://www.plantedlife.com/making-the-most-of-trade-shows-webinar   Follow along on Instagram: @sarah.delevan.consulting Join us in the Profitable Food Business Community  Tune in to learn more, and  visit sarahdelevan.com or the to learn about our new + updated services.    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com