How to Measure and Improve Lead-to-Cash

Who out there still thinks marketing stops at the top of the funnel? 🤨 That may have been the case way back when, but not today. Today, marketing spans the full funnel - from lead-to-cash. Alexis Boucher, Revenue Architect at Vasco, spills the RevOps tea on why the lead-to-cash process is the real game-changer 🪄 If you want to unlock a few lead-to-cash secrets, then give this one a listen 🔑 Follow Alexis on LinkedIn: https://www.linkedin.com/in/alexis-boucher-27a956a4/ Not a RevOps Co-op member? Join at revopscoop.com.