How to Measure Style (Fashion, Branding & Qualitative Analysis) | S1E17

Join us for a fun episode where we find the connections between Tommy Hilfiger, Def Jam, and the world of qualitative analysis.   In this conversation, we sit down with Dr. Marc Wharton, Program Coordinator at Florida Atlantic University and former fashion marketing strategist, to discuss how we might measure STYLE.   Whether you're a marketer, a fashion enthusiast, or simply curious about how measurement can apply to everything, this episode is a must-listen!  If you want to know how to measure anything, download our FREE guide here! About our guest: Dr. Marc Wharton is the Program Coordinator of PhD programs for the FAU College of Business. As the administrator of the doctoral programs, Marc is responsible for overseeing the academic services for both the college’s traditional and executive PhD students. In this role Marc shares responsibility for recruitment, enrollment management, advising, and retention of the program’s cohorts. Marc’s research interest is in the impact of digital native status on teaching and learning – that is, to understand whether the immediacy and comprehensiveness of information, given digital technology, alters the opportunity for acquiring knowledge in such a way as to present a paradigmatic inflection point in higher education learning preferences. If so, what are the implications on pedagogical practices and curricular pathways? And, if so, what are the implications for web based instructional technologies in improving learning outcomes in higher education? If not, are current structures, pedagogical methods, and curriculum the most engaging and effective for i-generation (digital native) students? Marc received his Ph.D. and M.Ed in Higher Education Leadership from Florida Atlantic University and his B.S. in Marketing Management from Cornell University. Prior to Marc’s 12 years in higher education, he was the Owner/Principal Consultant for a small business consulting firm based in South Florida, Wharton Brand Management, advising companies on marketing and business development strategies. Marc’s expertise in marketing management was developed, while based in New York City, leading the sales and marketing for divisions of Ralph Lauren, Tommy Hilfiger, Reebok, and Phillips Van-Heusen. If you can define it, you can measure it. If you can measure it, you can achieve it! Subscribe to You Can Measure Anything® - The Podcast so you don't miss an episode!