How to measure the size of a Market, with Stephen Deng of DFS Labs and Nubi Kay episode artwork

EPISODE · Jul 30, 2026 · 54 MIN

How to measure the size of a Market, with Stephen Deng of DFS Labs and Nubi Kay

from The HoaQ Podcast · host HoaQ Club

How do you know if a market is worth building or investing in?In this episode, we're joined by Stephen Deng, Co-founder and General Partner at DFS, who breaks down market sizing, how to estimate it, validate your assumptions, and avoid the common mistakes founders and investors make. This session is moderated by Nubi Kay.HoaQ is a community of 1,200+ angel investors, creators, and operators backing entrepreneurs building scalable businesses for Africa and its diaspora. Our mission at HoaQ is to support founders who are leveraging technology to build economic infrastructure for Africa and Africans.Click here to join our community.Follow us across our social media platforms @HoaQclub. 

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How to measure the size of a Market, with Stephen Deng of DFS Labs and Nubi Kay

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