How to Measure Your Marketing for Optimization with Chris Mercer

Send us Fan MailChris Mercer, "Mercer", co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.In short, Mercer helps marketers know, trust, and grow their numbers.In today’s episode we talk about:The non negotiables to measure in your marketingTools you can use to measure your marketingHow to approach assessing if your funnel is working / where it is leaky and how to know what should be your first stepWhy marketing can make or break your bizHow to navigate reading your Google AnalyticsProjections of what is to come down the roadWhy you shouldn’t panic over the iOS 14 changesWhat it means to “ACE” your marketingThe most common mistakes we see in marketingAdvice for what to do if reading and measuring your marketing has NOT worked for you in the past and why we believe that marketing always worksWhat to do if you are really overwhelmed by the tech side of measuring your marketingI hope you lean into some of the technical elements we talk about in this episode because when implemented properly, on a solid business foundation, marketing always works. To connect with Mercer, you can visit: FacebookYoutubeLinkedinTwitterYou can always find me on my website www.robyngooding.com or say hi on Instagram If you would like to learn more about The Mothered Business Mastermind, click here. Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime! If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.  Disclaimer: This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.This podcast does not constitute medical, legal, financial, or...