How to Motivate Customers (and People) feat. Airstreams

from Idea to Startup · host Brian Scordato

We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. Tacklebox MethodYu-Kai Chou (Twitter)Yu-Kai Chou (Blog)Actionable Gamification

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This episode was published on October 13, 2021.

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