How to move from tactical to STRATEGIC ops with WPP's Preston Chandler

Your agency’s operations can either fuel creativity, or kill it.And you can focus on the big picture that drives real financial impact, or get stuck in the weeds.Preston Chandler, WPP’s Global Practice Lead of Strategic Operations has a point of view, and the experience to prove it. In fact, Preston’s role at WPP is all about advising agencies in the group on how they can operate in a better, smarter, and more strategic way.In this conversation, Preston shares how agencies can design their operations to be smarter, leaner, and more effective, without slowing down creativity.Whether you're fine-tuning your structure or scaling innovation, this conversation will challenge you to think about how your agency is run—and how to take it to the next level.Here’s what we dive into:Why your agency model (not just your talent) defines your successHow governance can empower teams instead of creating roadblocksThe ideal team structure to boost efficiency and collaborationSmarter ways of working—moving beyond outdated processesWhy continuous improvement (not just annual reviews) is the key to long-term growthPlus, Preston shares insights on AI’s impact on agencies, the pitfalls of hierarchy, and how to make change stick.Follow Preston on LinkedIn: https://www.linkedin.com/in/prestonchandler/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.