How To Navigate A Consolidating Market - Seller's Corner with Barry Larson

How do you recognize when it's the right time to sell?  Join us as we speak to Barry Larson, who engaged the WFS platinum sponsor, the Corum Group, to sell his company Trusty Ox Systems, a B2B SaaS business focused on employee safety monitoring solutions.  You'll hear his insights on the M&A process, his motivation to sell during market consolidation, and how the experience of working with Corum helped broaden his view of potential buyers. Learn how Barry balanced the demands of running his company with the complexities of the sale, and what life looks like for him after stepping away from the business.  00:00 – Trusty Ox's business and the problem it solved 02:10 – Why Barry chose to sell in a consolidating market 03:55 – Working with Corum and navigating the sale process 06:45 – Deal structure, non‑negotiables, and managing doubts 09:10 – Lessons learned and life after the transaction