How to Navigate Black Friday (and Other Big Discounts) as a Small Business Owner episode artwork

EPISODE · Oct 24, 2024 · 51 MIN

How to Navigate Black Friday (and Other Big Discounts) as a Small Business Owner

from The Heartful Canvas Podcast · host Jessica

With Amazon's Big Deal Days just behind us and Black Friday sales just ahead of us, I have some thoughts. Did you notice how many other businesses followed Amazon's lead with Big Deal Days by hosting their own "big" sales at the same time? Do you wonder if you need to jump on all of the sale/discount bandwagons too?In this podcast episode, we dive into all things discounts and sales: trends that I've been seeing, when discounts/sales work well (and when they don't), how to create a good discount/sale, and how to decide if you will be hosting Black Friday sales or not.I can't wait for you to dive in!-----------------------------------------------------------Looking for support? I've got you!The Complete Marketing Course1:1 CoachingPattern Design Circle Membership-----------------------------------------------------------I'd love to hear from you!Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi 🌸3 ways I can help you right now:CoachingFree CommunityMembership Communities

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With Amazon's Big Deal Days just behind us and Black Friday sales just ahead of us, I have some thoughts. Did you notice how many other businesses followed Amazon's lead with Big Deal Days by hosting their own "big" sales at the same time? Do you wonder if you need to jump on all of the sale/discount bandwagons too? In this podcast episode, we dive into all things discounts and sales: trends that I've been seeing, when discounts/sales work well (and when they don't), how to create a good dis...

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How to Navigate Black Friday (and Other Big Discounts) as a Small Business Owner

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