How to navigate the AI marketing craze with Intel's CMO, Brett Hannath - OTR #031

Tune in for an inspiring conversation with Brett Hanath, CMO of Intel, as he shares his journey in reshaping Intel's marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal shift from consumer to B2B marketing, highlighting why AI inference is the real game-changer. He also reveals how aligning with Intel’s product roadmap and collaborating with hyperscalers like AWS is transforming the tech giant’s approach to partnerships and innovation. Get an inside look at how Brett’s vision for balancing creativity with operational excellence, while staying grounded in authentic messaging keeps Intel's brand both relevant and impactful. Whether you're a marketer, tech enthusiast, or just curious about the inner workings of an industry leader, this episode is packed with valuable insights you won’t want to miss!