How to navigate the culture wars

Recent elections in the US and elsewhere have highlighted stark polarisation of opinion on companies’ role in society. For people in charge of corporate websites and social media channels, it’s never been harder to communicate about social and environmental issues without provoking angry pushback – and even mass boycotts – from some audiences. What’s the answer? In the second episode of our podcast, Jonathan Holt (Head of Strategic Insights) meets Georgia Barrett (Vice President, USA) and Scott Payton (CEO) to discuss insights, examples, research and practical advice for anyone looking to use corporate digital channels to build trust and cut through in a volatile and divided world.