How to Navigate Through a Soft Launch with a Mid-Core Game in 2021

from Deconstructor of Fun · host Deconstructor of Fun

Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch.  I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, what has been their marketing budget, how do they improve marketability, what metrics they are looking at and how have the privacy changes affected the soft launch.  

What this episode covers

Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch. I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, what has been their marketing budget, how do they improve marketability, what metrics they are looking at and how have the privacy changes affected the soft launch.

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How to Navigate Through a Soft Launch with a Mid-Core Game in 2021

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This episode is 1 hour and 36 minutes long.

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This episode was published on July 12, 2021.

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