How To Negotiate Your Next Real Estate Deal

In this conversation, Gino Barbaro discusses the essential skills and strategies for negotiating real estate deals and business acquisitions. He emphasizes the importance of listening to the other party, understanding their needs, and creating a connection to facilitate successful negotiations. Gino contrasts principled negotiation, which focuses on maintaining relationships, with positional negotiation, which is more about winning at all costs. He also provides insights into structuring seller financing deals and the importance of preparation in negotiations.

Episode 243 of the Jake & Gino: Real Estate Investing & Multifamily podcast, hosted by gino barbaro, titled "How To Negotiate Your Next Real Estate Deal" was published on January 14, 2026 and runs 13 minutes.

January 14, 2026 ·13m · Jake & Gino: Real Estate Investing & Multifamily

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Summary

Episode Description

Takeaways

Negotiation starts with understanding and listening to the other party.
Creating a connection is crucial for effective negotiation.
Principled negotiation focuses on relationships, while positional negotiation focuses on winning.
Understanding the seller's problems can lead to better deals.
Preparation is key to successful negotiations.
Seller financing can be a creative way to structure deals.
Interest rates and terms are important in seller financing.
Asking the right questions can uncover valuable information.
Negotiation is about finding a win-win solution for both parties.

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About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com.

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