EPISODE · Jan 16, 2025 · 29 MIN
How to not leave "money on the table" with Gillian Devine
from Commercial Photographer: Your Guide to Marketing, Creativity and Growth · host Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing
Gillian Devine is back for round two — this time on the money already sitting in your client list that most photographers never ask for.Sam and Gillian talk through three practical ways to earn more from the clients you already have, without anything that feels salesy or pushy.Why a lower-ticket offering can work alongside your premium services, and who it’s actually forAdd-ons and upgrades Gillian has sold on top of newborn and branding packages — including wall art and a branding bookWhy saying "most other clients go for this add-on" makes people far more likely to say yesHow subscription branding clients naturally upgrade into regular brand shootsWhere to expand your service offering beyond photography — video, audio, gifs, social media, and moreWhy the top 10% of clients want an aspirational package, and how staying quiet after making an offer helps you close itSmall, low-pressure changes that add up to real extra income from the clients already on your books.Gillian was hosting the business school at the Societies Convention around when this episode went live, and runs a five-day free mini-course. Find Gillian on LinkedIn.This is the second half of a two-part conversation with Gillian. Guest Interview with Gillian Devine is where it originally started, worth catching if you haven't heard it.
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