How to Not Win Ad Awards with Michael Beveridge | #070

In this episode of Add To Cart, we are joined by Michael Beveridge, currently content director at Bailey Nelson and the creative brain behind advertising for brands such as Koala and Good Pair Days. Michael started his career as a copywriter before becoming a contestant on Big Brother and then a breakfast radio host before joining then start-up Koala. In this chat, Michael talks about the benefits of an internal creative team vs an agency approach, how to use data to free up creativity and how to stay on top of culture and trends to avoid middle aged bitterness.Links from the episode:Bailey NelsonSexpoBetootaBrown CardiganShopify & Peter Sheppard (sponsored)Signet & Ekoroo (sponsored)Questions answered:What does a creative director working within a brand actually do?How can some companies benefit from having an in-house creative team versus agency?What’s the best approach to combining data and creative? This episode was brought to you by…  Shopify PlusSignetNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Michael Beveridge from Bailey NelsonMichael likes to think he specialises in non-cringe communication - which is incredibly rich from someone that was on commercial radio for five years. He’s a start-up focussed creative director who cut his teeth with the in-house creative team at Koala - and is now looking after global creative at optical startup, Bailey Nelson.You can contact Michael at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor AdSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community