How to nudge heavy industry to sustainability: the First Movers Coalition

Around the world, people are developing low-emissions technologies - but they can only succeed if there is market demand. In this episode, we hear how the First Movers Coalition helps create that market by getting big companies to invest in emerging technologies that aim to de-carbonise the 'hard to abate' sectors. And we meet the buyer and seller of low-emissions cement doing just that. Speakers: Noam Boussidan, Programme Head, First Movers Coalition Julia Fidler, Head of Materials and Fuels Decarbonisation, Microsoft Joe Hicken, Senior Vice President of Business Development and Policy, Sublime Systems Links: First Movers Coalition: https://initiatives.weforum.org/first-movers-coalition/home Check out all our podcasts on wef.ch/podcasts:  YouTube: https://www.youtube.com/@wef Radio Davos - subscribe: https://pod.link/1504682164 Meet the Leader - subscribe: https://pod.link/1534915560 Agenda Dialogues - subscribe: https://pod.link/1574956552 Join the World Economic Forum Podcast Club: https://www.facebook.com/groups/wefpodcastclub